A custom-coded Website you own forever. GBP cleaned, citations audited, schema baked in, dashboard live. Day one to day thirty — the file we run for every client.
Business days from kick-off to live site. Median is 28. If we miss day 30, $500 lands back on the card.
One-time payment. Less than a typical monthly retainer. No recurring commitment after Phase 1.
Discrete deliverables shipped in those 30 days. Eight of them on the next screen, eight more in the timeline.
What ships in 30 days
Every Phase 1 client gets all eight, in this order. Skip none of them. Swipe through to see what each one looks like inside Patrick.
Profile
Trust signals
Build
Code
Reviews
Dashboard
Promise
Yours
The 30-day file
Why this order matters
We've shipped 200+ Phase 1 builds. The order below is the one that moves rank the fastest. Skip a step and you spend month two waiting for a signal that should already be there.
The GBP and the website talk to each other. Until the site is fast, Google rate-limits how quickly your GBP edits propagate. Get speed right first — every subsequent move lands faster.
Press backlinks are the highest-value signal, but they only compound if your NAP is consistent across the 187 directories. Clean the foundation, then earn the press.
Long-form content without schema is a long-form coin flip. Schema first means every new page you ship is already shaped the way Google and ChatGPT need to read it.
Patrick is live before any work starts. So when day 1 rolls around, you watch the work happen in real time — not a Friday slide deck three weeks late.
Everything above — the build, the cleanup, the schema, the review ladder, and your Patrick workspace for the first 30 days. No monthly commitment after.
Common questions
$500 lands back on the card you paid with, on day 31. No paperwork, no calls, no "well actually" emails — it's in the contract. If we miss because you haven't reviewed copy or signed off on the design pass, the clock pauses; if we miss because of us, you get the $500.
It's happened twice across 200+ builds. Both times the client got the money the same day.
No. Phase 1 is a complete, one-time engagement. You can walk away on day 31 with the site, the code, the citations, and 30 days of live data — and many clients do.
About 70% choose to continue with Phase 2 (Local Authority, month-to-month, cancellable any time) because the work compounds. But that's a separate decision, made after you've seen what the foundation looks like.
Three review windows: copy v1 in week 2 (about 30 minutes of your time), design pass in week 3 (about an hour), and final sign-off in week 4 (about 30 minutes). Plus a 60-minute kick-off call in week 1.
Total time commitment from you: ~3 hours over 30 days. Everything else is on us.
We do a full audit in week 1. If your current site is loading under 1.5s on mobile and the schema is reasonable, we'll work with it and skip the rebuild — which brings your Phase 1 cost down.
If it's a Wix or WordPress template loading in 3+ seconds, we'll be honest: the rebuild is the single biggest rank lever. Skipping it caps how far we can take you.
No. Most of our public case studies are trades because that's where Local SEO results are easiest to show — but Phase 1 ships the same way for dental clinics, chiropractors, auto-detailing shops, restaurants, gyms, real estate brokerages, and B2B service firms.
If you have a physical location, service area, or local customer base in the GTA, Phase 1 fits.
Yes — every client starts with a free audit. We pull your rank file, audit your GBP, run Lighthouse on your site, and email you a report in 2 business days. No call required to receive it, no sales pressure if you decide not to move forward.
About a third of audits don't convert. We're not offended — sometimes the answer is "your current setup is fine, save your money."