Your Google Business Profile is your storefront on the map. Let's get it ranking.

There's no flat rate — what you need depends on how competitive your category and area are, the state of your profile today, and how many locations you run. After a free audit we build a scope around your goals and walk you through it, so you're never paying for work you don't need.

One thing we'll always tell you: be cautious of anyone advertising a suspiciously cheap, fixed monthly fee or promising Top 3 rankings for a token amount. At that level there's almost no real work behind the account — Map Pack rankings are won with genuine optimization, reviews and citations, not a one-time field fill.

Google ranks local results on three things: relevance, distance and prominence. Relevance is what your profile says you do — your categories and services are by far the biggest lever here, alongside a fully completed profile. Prominence is how trusted you look — driven mostly by reviews, citations and links. Distance you can't change, but strong relevance and prominence let you rank further from your pin.

We work all the levers you control: the right primary and secondary categories, every service and attribute, geo-tagged photos, Posts, Q&A, a review engine and clean citations — the optimization that genuinely lifts rank, not cosmetic edits.

Profile completeness and category fixes can nudge rankings within the first few weeks, and review velocity compounds from there. Realistically, expect meaningful Map Pack movement in 3–6 months and significant results by 6–12 months — local ranking is a build, not a switch.

Any agency promising Top 3 in 30–60 days is overpromising. During the free audit we'll tell you honestly what timeline to expect for your specific category and neighbourhood — some pockets of Toronto are far more contested than others.

Your primary category is the single most important field on the profile — it decides which searches you're even eligible to rank for. Pick a category that's too broad or slightly off and you compete in the wrong pool entirely; pick the precise one, then add the right secondary categories, and you appear for the searches that actually convert.

We research how your top-ranking Toronto competitors are categorized, then set your primary and secondary categories to match the intent behind the searches you want to win.

Reviews are the strongest prominence signal after your website — Google weighs review count, rating and recency, and they're often cited as the second most important Map Pack factor after categories. Customers also compare star ratings between the top three results before they tap, so reviews drive both rank and clicks.

We install an automated post-purchase SMS sequence that asks satisfied customers for a Google review at the right moment, and we reply to every review, so your rating climbs steadily without you chasing it.

Yes. Multi-location businesses are a strong fit. Each location gets its own optimized Google Business Profile, location page and neighbourhood targeting — so your Yonge-Eglinton location competes for Yonge-Eglinton searches while your North York location wins its own pocket, without the two cannibalizing each other.

Everything rolls up into one Patrick OS dashboard so you can compare performance across locations at a glance.

You always remain the owner. We work as a manager on your profile, so you keep the keys and can revoke access any time. We never create a duplicate listing or move your profile onto a platform you can't leave — a tactic that gets businesses locked out when they switch agencies.

Everything we build — the optimized profile, the reviews, the citations — stays yours.

Not when it's done properly. Suspensions come from things Google flags as manipulation — keyword-stuffing your business name, a fake or virtual address, or review schemes. We optimize strictly inside Google's guidelines: accurate name, real categories, genuine reviews and consistent NAP.

If your profile is already at risk from a previous agency's shortcuts, we'll flag it in the audit and clean it up before it becomes a problem.

Google Business Profile optimization is one pillar of Local SEO — the one focused specifically on the profile itself: categories, services, attributes, photos, Posts, Q&A and reviews. Our full Local SEO service wraps that together with your website, on-page work, content and link building for the complete picture.

If your profile is your weak point, this page is your starting point. For the complete local program, see the general Local SEO page →