Custom 4–9 month term agreed in writing — never auto-renew, never a 12-month trap.
Book a scoping call →Double the Phase 2 sprint. Phase 1 graduates only.
For shops with 30 days of live Patrick data and category ambition: 8–10 pages a month, 10–15 high-authority backlinks, press placements on real Canadian publishers, and a quarterly AI search share-of-voice audit. Same monthly refund guarantee.
Every month refunds in full if a single sprint item is missed. No exceptions, no conditions.
Scope the engagement → Phase 1 graduates only · 30 days of live data required You own the press, the pages, the ranks Senior strategist, bi-weekly 60-min calls
We won't double the pace before we know what your real data looks like.
Phase 3 ships 8–10 pages, 10–15 backlinks, and press placements every month — pace that only works once your real conversion rate, your real keyword behavior, and your real competitor response are sitting in Patrick. That takes 30 days of Phase 1 live.
30days live ▲ ◆ ● Phase 1Ship · launch · learn Phase 3Double the pace
Step01
Phase 1 ships · day 30 Custom-coded site live · GBP optimized · first 8 pages indexed
Step02
Receipt Call · rank baseline Patrick logs your starting position vs. the top 3 competitors
Step03
30 days of live conversion data Real leads, real win-rate, real channel mix — not a forecast
Step04
Phase 3 scoping call · 60 min Senior strategist scopes month-1 sprint against the live numbers
Step05
Custom addendum signed Custom monthly rate · 4–9 month term · in writing
Step06
Authority Plus · month 1 10 pages · 12 backlinks · first press placement on the dashboard
Seven deliverables. Double the pace. Verifiable on your dashboard.
Every line below has a counter in Patrick. If even one item isn't shipped by 11:59 PM on the last day of the month, that month's invoice refunds in full.
8–10 new content pages
Long-form pages ranked for terms with real buying intent. Custom-coded, sub-1-second load, AI-search optimized — double the Phase 2 monthly pace.
10–15 high-authority backlinks
Earned, not bought. Real Canadian publishers in Patrick LinkLab with DA, traffic, and anchor diversity scored against your live competitor profile.
Press releases + guest posts
HARO + journalist pitches to DA 30-80+ Canadian publications. Your team quoted in real outlets — Toronto Star, BlogTO, CityNews, CBC, York Region.
Quarterly share-of-voice scan
What ChatGPT, Perplexity, Gemini, and Claude say about your category — and who they cite. Quarterly delta report with a fix list.
Bi-weekly 60-min calls
With the head of the local team. Walk the dashboard, agree next sprint's priorities, sign off the deliverable list before it ships. Plus a 24/7 WhatsApp group.
ROI calculator + attribution
Every form fill, GBP message, and phone call attributed to the page that earned it. Plus a cross-channel ROI calculator tying spend to lead value.
Senior strategist + named engineer · private channel
One point of contact. Your strategist runs the sprint; your engineer ships the code. No "account manager with 18 other clients." Private Slack/WhatsApp, 4-hour business-day SLA.
Monthly sprint delivered, or that month is free.
Authority Plus runs at double the Phase 2 pace. We guarantee the work we own — Google's rankings and lead volume depend on factors outside our control. Miss any sprint item by month-end and that invoice refunds in full, no exceptions.
If the sprint misses, the month refunds.
Every Phase 3 month publishes the same fixed sprint list to your dashboard — pages, backlinks, press, audit deltas, strategist calls, attribution updates. You can see what's done and what isn't, in real time. If even one item is incomplete by 11:59 PM on the last day of the month, that month's invoice refunds in full. No partial credit, no "we'll catch up next month," no conditions.
The contract is written this way for one reason: at double Phase 2 pace we'd rather refund a month than miss our own bar.
Real Canadian publishers. Named journalists. No PBN, ever.
Press placements aren't bought — they're earned through HARO + a journalist pipeline we've kept warm for nine years. Below: actual Q1 2026 placements from a single GTA Phase 3 client.
Q1 2026 · client file
Six placements. DA 67–95. One quarter, one shop.
A Markham contractor's Phase 3 file. Six earned mentions on Canadian outlets in 90 days — none paid for, none disguised, all linked back to live pages on the site we built in Phase 1.
From a strong local foundation to category leader.
Six months of double-pace content + earned authority. The dashboard you can pull from at month 6 — and the share-of-voice numbers no Phase 2 budget will ever produce.
48–60 ranked content pages
Six months at 8–10 pages each. Long-tail intent terms, AI-search optimized, every one of them on Patrick rank tracking by day 1 of the month.
60–90 DA 30-80+ backlinks
Earned, not bought. Six months of pace lifts domain authority into a tier Phase 2 can't reach — the site stops "asking" Google for permission.
12–24 press placements
Real Canadian outlets, named journalists. 2–4 per month including Toronto Star, CBC, CityNews, BlogTO, regional papers — quoted, not advertised.
Quarterly AI share-of-voice
What ChatGPT, Perplexity, Gemini, and Claude cite when asked about your category. Two scans on the dashboard with a documented delta and fix list.
Cross-channel ROI
Spend → leads → revenue tied together for the first time. The calculator updates daily; the bi-weekly call walks the math out loud with you.
The category, not just the radius
Phase 2 wins a 10–15 km circle. Phase 3 wins the search category — your name shows up first whether the searcher is in Markham, Mississauga, or asking ChatGPT.