A marketing report is a visual representation, of your marketing metrics and KPIs and their progress over a specific time period. This will help you uncover meaningful, actionable insights that will help your team identify opportunities and make adjustments.
While there are any number of ways your digital marketing reports could be organized, we think it makes the most sense to organize them according to how frequently they would be shared. There are, of course, situations when you need to create a specific KPI report for a particular purpose.But, for the most part, here are the most common marketing report types as well as the specific reports you would share during a specified time range.
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