Brand Reputation

Providing Service

A brand’s reputation was based on what the public saw of the company through their interactions with it, word of mouth, and the information supplied to the public by the brand itself. As such, it was fairly easy to manage with good public relations and advertising. However, the internet and social media have changed the game entirely. People now have access to a wealth of information about every brand at their fingertips. From online reviews and social media to company profiles and information on stakeholders and employees.